How to Write Interesting Jobs Offers for Programmers

A few years watching the labor market from a position of PHP programmers from the perspective of companies. With both sides have a good relationship. I think what they need and what is bothering you. I see that they want each other, just communication is little stuck.

I gave feedback on Jobs.cz, Skrz.cz and few more ads and this is summary of tips, which I want to share with every company trying to hire programmer.

AD is an Advertising Article - Get a Copywriter

The entire ad is one long seduction. At the end of it you should get the candidate to bed and satisfy him. So he will come next morning to your company.

It's not About You - It's About Who You Look For

Plenty of ads are written more like a self-presentation of the company - what they do, what they are best in and what they accomplished.

But people actually read because they want something for themselves - information, money or entertainment. What the job will be, should be right at the beginning. Give it to them in the first sentence!

Be honest

Write about technology that you really have. Not those which you plan or want, but that you really have. Imagine when somebody who is looking forward to PHP 7 will come to your interview and will find out that it's plan for 2018 - you've just lost a candidate.

The text must be honest with and the reader must get what he expects. Only then he or she will trust you and come back to you.

Friends with Benefits

When you work with someone skilled and popular in the community, mention him or her. People will follow known friend more likely than bare company.

Ask for Feedback - Inside and Outside

1. Ask people you've already hired

2. Ask somebody outside your company

3. What 2 things are the best and which 2 could you improve?

Open Source Strip

Show how you do it - really. Evidence beats promise.

Are you doing open-source? Show it! I know that Jobs, Slevomat, PeckaDesign and ShopSys have packages on GitHub. but just few of them share it in the advertisement.

At least, your potential coworkers will get insight into the code of applications you make.

One example for all: I love delejcoumis.cz. Its open-sourced on Github and it allows me:

Open-source is a very underrated hiring tool.

Sell your Differences

That's why people go to you. Not because you're making PHP, Symfony and Doctrine e-commerce.

What is Attractive difference?

True stories, bro!

Size and Age Doesn't Matter

Concepts such as junior and senior make no sense to me. Why? Imagine 2 people who are looking for work:

Who would you pick?

From reader's point of view - if you write We look for Senior in the ad, which one will write you? People tent to underestimate them selves, moreover programmers.

Attitude for skill


That is my experience collection with PHP job adverts. And what about you?

What got you to your current job? Throw me a link in the comments.

Happy hiring!



What do you think?